Tuesday, February 23, 2010

adidas Originals by Originals (ObyO) - Spring/Summer 2010 - Kazuki Kuraisihi - Campus 80's

As far as branding goes, whilst the collaborations give due credit to all parties involved, Kuraishi’s own Campus 80’s opts for a void. The sneaker deviates from the greyscale and goes for full frontal color with a bright electric blue suede with a bright red heel tag. The rest of the sneakers keep it simple as the stripes are mere perforated lines, letting the colors speak for the sneakers. Also, as opposed to the busy logos on the tongue in other sneakers, this version retains only the rectangular template with “adidas ObyOKZK” and the box in the middle stays delightfully empty.

The line-up is rather solid and presents the favorite adidas Originals classics in a new light, sometimes colorful, sometimes with an added textural depth, offering easy matching kicks with their own persona and intriguing characteristics. Look out for these in the coming months alongside the apparel line, and pick up a pair of Superstars for that three-piece kzk suit for that extra kick.





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